Tuesday, March 30, 2010
It is indeed another sad news for the beauty community. L'Oréal USA officially announced on Monday that it has decided to pull the luxury Japanese brand Shu Uemura out of the U.S. market. Shu Uemura will still maintain 80% of its markets in Asia, but due to the recession and a change of focus in L'Oréal's product division, all U.S. operations for Shu Uemura will be stopped. The move will not affect the brand's markets in other countries.
This will be a loss to the American cosmetic world. Shu Uemura is a very luxury brand with prices not very affordable to many. However, the brand does make some wonderful products. It is very sad to hear that after the brand pulls out of the U.S. market, the only way for American customers to purchase its products is through its website or import. Some of its products are cult favorites and hearing this news only makes us sad. Hopefully with the economy recovers soon, the brand can reenter the U.S. market one day. I will be waiting.